Wes Mahler

Thinking in Contrasts

I’ve been thinking more about contrast. Putting an idea beside its complete opposite can make it clearer—what it means, and what it doesn’t.

Sometimes the starting point is what I want; other times, it’s what’s upsetting me. Considering the opposite helps me get clearer about both.

Over time, there have been relationships and conflicts where certain things would get me so triggered, upset, or angry. I was frustrated with the way other people worked and operated when it wasn’t in alignment with how I wanted to work.

One day, I finally decided to write it all down. It took hours. I went through everything that was bothering me, asking, “Why am I so angry?” There were probably ten to fifteen things on the list.

Then, for each one, I asked, “What is the complete opposite of this?”

That part took time, too. I had to think and write my way through it. I wrote it all out, rewrote it, and finally got super clear about what I wanted. At the bottom, I promised myself to start working toward relationships that satisfied the principles I’d written down.

That was life-changing. It greatly simplified how I dealt with people because I got so much clearer about what I wanted. I was able to move forward more quickly, and over time I’ve been able to find more of the relationships I wanted.

Practicing thinking in contrast has also been helpful as I started writing again. I thought about the purpose of each form: journaling to capture life, blogging to explore with others, principles to distill wisdom, newsletters to deepen relationships, and a book to integrate it all.

Thinking in contrast has been helping me develop a writing philosophy and get clearer about what I want my writing to be—and what I don’t.

Here’s an example of how it’s evolving so far, with what I want to lean toward alongside what I want to avoid:

Writing philosophy: principles and what to avoid
PRINCIPLEAVOID
Journal to capture lifeJournaling to look good
Blog to exploreBlogging to prove
Newsletter to deepen relationshipsBroadcasting
Pay attentionTuning it out
Notice the signalsIgnoring the signals
Give it timeRushing conclusions
Distill when readyForcing principles
Stay curiousBeing certain
Keep exploringSettling too soon
Live the experimentChasing the answer
Keep becomingThinking you've arrived
Invite conversationDefending yourself
Explore togetherAnswering imaginary critics
Share one ideaSaying everything
Clarify the pointCovering every angle
Say enoughOverexplaining
Heart firstPolishing first
Write to understandWriting to convince
Follow what stays importantChasing what's new
Share your directionSharing your coordinates
Build a body of workObsessing over one post
Refine over timeSeeking perfection

Thinking in contrast clarifies what is wanted and what is not.

In both of these examples, thinking in contrast has been helping me get clearer about what I want and what I don’t want. It’s also been incredibly helpful in business and positioning—getting clear about what our position is and what it isn’t, what we’re doing and what we’re not. Thinking in contrast is a practice I’m continuing to explore.