Category Archives: Videos

Denver Affiliate Conference Keynote On Transparency, Collaboration, Trust and Innovation

MediaTrust CEO, Peter Bordes, gave the keynote presentation at this year’s Affiliate Convention in Denver. He talked a lot about the need for transparency, collaboration, trust and innovation. He was joined by Steve Hartman of eBay, Wes Mahler of Tracking202, Steve Schaffer of Vertive and Rebecca Madigan of the Performance Marketing Alliance.

Here it is in it’s entirety.

Mark Pincus’ Two Core Philosophies In Building Their Succesful Gaming Company Zynga

I wanted to share two core philosophies that Mark Pincus @markpinc had on building his company Zynga. We sat on this interview during the Startup2Startup event, you can see the whole interview here.

Mark Pincus On The Inspiration Behind Social Games And The Future of The App Economy

Last night Dave McClure interviewed serial entrepreneur Mark Pincus, who has run the social game development firm Zynga for the past two years, growing it to over 300 full-time employees and an estimated $50 to 100 million in revenue.

After speaking briefly about his past entrepreneurial experiences, which started in the 1990s with Pointcast competitor Freeloader and most notably includes the early social network Tribe, Mark dove into the inspiration behind Zynga and social games in general. He described how his experience with Tribe taught him that he was more interested in building extensions, or plugins, for social networks than the social networking containers themselves. So when Facebook prepared to open up to 3rd party applications in 2007, he jumped at the chance to become that network’s premier social games provider, even though many people – including Facebook’s own Dave Morin – doubted the viability of social games at the time.

Aside from believing that games were simply the “coolest thing” for people to do together on social networks, Mark believed they fit two particular insights. First, since Tribe had suffered from user engagement, with its most engaged members actually costing the site much more than they gave back, Mark was looking to build a product that aligned engagement with monetization. Gamers tend to spend more money the more they play, so Zynga was established with the idea that it could make money from the early days and enjoy even greater revenue as engagement increased.

Mark also realized from his own gaming addictions that people were willing to spend money to beat others in competition. Gamers who don’t have the skill to beat their online opponents without assistance are often eager to pay for advantages, or power-ups, that make it possible for them to win faster and save time. Zynga was therefore predicated on the notion that virtual goods should impact gameplay, not just add extra value around the edges.

So far these insights have paid off, with Zynga exploding in growth over the past year from about 60 employees to over 300. This has been a managerial challenge for the company, and it has required the institutionalization of corporate processes that were vital if irksome to many employees. He described how startups need to introduce delegation at around 50 employees and really start to bend under the weight of 200+ employees. For Zynga, this required painful changes to how things are run, but Mark says these changes have laid the foundation for another doubling in the company’s size.

Mark’s most intriguing remarks of the night were about how he predicts online distribution and monetization to change over the next 5-10 years. He believes that we’re moving towards an app economy where most internet services with be distributed over platforms. These apps will derive most of their revenue from digital goods and services, not advertising. Basically, users will begin paying for things online at a much higher volume, and developers will use metrics and game mechanics (even with non-games) to maximize engagement and profitability. A corollary to this trend will be making all consumer services more fun, since enjoyment encourage users to pay for more virtual goods and upgrades.

This paid goods vision of the web hinges on the availability of better and more pervasive payment systems. However, Mark thinks it’s still to-be-determined how the payments market will play out, and he anticipates that there will be many players at many different levels of the ecosystem. Because of his optimism for online payments and the app economy in general, he encourages all of the big players (Google, Microsoft, Yahoo, etc) to get more involved as platforms or risk losing out on the more private corners of the web.

Source: http://startup2startup.com/2009/06/30/mark-pincus-on-the-inspiration-behind-social-games-and-the-future-of-the-app-economy/

Video Interview On The Importance Of Transparency & Innovation In The Affiliate Marketing Industry

Peter Bordes, the CEO of Media Trust was kind enough to invite me on the keynote panel during this year’s Affiliate Conference in denver. After the event I had a chance to do an interview with Scott Parent from Relevanty Speaking, this is a short video clip of the interview. It is also great to know that California is not allowing the affiliate tax to pass here. This is mentioned in the video.

Video Interview With Paul Bourque From UberAffiliate On Becoming An Advertiser

Paul Bourque is an extremely successful pay per click affiliate, runs the blog UberAffiliate.com and is now on route to becoming a large advertiser in our space. Paul is mainly known for his blog UberAffiliate.com which is focused on sharing tips and tricks to help you generate more revenue using PPC. You can find all of his articles by going to his Affiliate Marketing Guide. Please go through his guide if you have not had a chance to see all of the articles there. Many times we will simply read the most recent blog posts, but we forget that there are a lot of great posts that were also written in the past.

In this interview Paul talks about becoming an advertiser. After you’ve been in the industry for awhile you’ll notice once Affiliates start taking different paths. Some will create large affiliate networks, some will become advertisers, some will become service providers like us and of course some will continue to become bigger and bigger players in the affiliate space. Paul has decided to make the move to become one of the advertisers in the space and in this interview we’ve talked about his experiences and challenges in doing so.

You can read Paul’s blogger over at uberaffiliate.com, and you can follow him on twitter at twitter.com/uberaffiliate.com. If you’ve enjoyed this video post a comment to let us know what you think.

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

How Jonathan Volk Scaled Past $300,000/month (video interview)

We had a pleasure to interview Jonathan Volk, one of our very good friends, and a very successful affiliate marketer. Jonathan is the founder of Surge Marketing, a performance marketing company. Jonathan is best known for his blog “JonathanVolk.com” where he blogs about tips & strategies people can use to increase their PPC marketing efforts.

During Ad:Tech SF 2009, Jonathan and I had a lengthy interview about scaling PPC campaigns. Specifically we asked how he has scaled to over $300,000+/month in commissions, to learn how he did it watch the video! To read more of his stuff, visit Jonathan’s blog, or follow him on twitter at: twitter.com/jonathanvolk.

Stay tuned for theses up and coming interviews:

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

Meetup202 AdTech Speakers – Jonathan Volk, Ralph Ruckman, Dennis Yu, Larby Amirouche and Paul Bourque

Here are some speaker presentations during our meetup202 event last ad:tech. I think I probably had a little bit to much to drink before getting on stage, as you will notice. But we all still had a great time, if you missed it, check out our up and coming meetups here.

Jonathan Volk

Ralph Ruckman

Dennis Yu & Paul Bourque

Meetup202 Ad:Tech SF 2009 – Event Video

Check out our video from our largest Meetup202 event which held over 400+ people during Ad:Tech SF this year. We want to thank our sponsors, Hydra Network, ClickBooth, WebTraffic2Go and CPA Fuel for helping us put it together. Enjoy the clip!

PS: Be on look out for the next video. We will show the presentations from the speakers during the event.

Ryan Pamplin Video Interview On Affiliate Marketing & Operations

Ryan Pamplin is a good friend of ours that we first met at Affiliate Summit East 2008 in Boston. Ryan is the founder of Ryactive, a performance marketing company and is the co-organizer for the Meetup202 New York event. Ryan talks about general affiliate marketing, how to scale, how to setup partnership deals and affiliate deals with companies. Enjoy the interview!

Stay tuned for theses up and coming interviews:

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.