Category Archives: Prosper202

Ryan Pamplin Video Interview On Affiliate Marketing & Operations

Ryan Pamplin is a good friend of ours that we first met at Affiliate Summit East 2008 in Boston. Ryan is the founder of Ryactive, a performance marketing company and is the co-organizer for the Meetup202 New York event. Ryan talks about general affiliate marketing, how to scale, how to setup partnership deals and affiliate deals with companies. Enjoy the interview!

Stay tuned for theses up and coming interviews:

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

Stats202 Beta Launch

We are currently accepting beta testers for our new service, Stats202. Stats202 is a hosted application that will automatically update all your subids for you if you are currently using Tracking202 or Prosper202. As a result, you no longer have to manually log into each affiliate network to update your stats saving you lots of time, particularly if you run campaigns on multiple networks.

In addition to automating your earnings report, there is also a mobile web app for you to check your stats on the go if you have an Apple iPhone, Google G1, or Blackberry! Use of Stats202 is free during beta but please be aware that this will be a paid service. Try Stats202 today!

I Do Not Use Email Any More – Letting It All Go

Every week our team gets together and goes over what we call our ROCs. The ROCs stand for (Results, Objectives and Challenges). Our small team of seven will go around the room: review what we were trying to accomplish for the previous weeks, see how well we did, what our challenges were and set our goals for the next 7 days. We starting doing this after meeting with our mentor who we get together with every two weeks. Every friday we do this and this friday I had some challenges.

My challenge was that there were now so many people to talk to that I was not getting any coding done on our applications. Our support requests, which started at slow 18 months ago has now turned into a monster that demands a full-time person. Most people don’t realize this, but Steven and I have mainly answered every support ticket that has come in together for free all this time. To date we’ve probably answered over 10,000 support tickets in over 500 days.

Last month I spent probably on average around 2-3 days on support and over 30+ hours a week talking to other people. Any more I felt like I couldn’t keep coding if I was distracted talking to everyone. So at this team meeting we’ve decided to take a dramatic approach to this issue; I’ve now been cut off from email entirely and I won’t be handling any more support.

Not using email any more is a somewhat exciting and scary thing at the same time, but with more pros than cons.

It’s scary in that I’ve now let go and someone else is now in control. Support is entirely out of my hands; so I can’t be there to make sure it’s done correctly. I just sort of have to hope it does well, but because our of team I know it’ll get taken care of with the best of our ability. Talking to JV partners and other business relationships are now out of my hands so I have to rely heavily on the ability of our team to talk to everyone else and make sure everything goes accordingly.

And I don’t mean I won’t just not have a business email any more, I won’t have a personal email any more either. If you email me it’ll return a message saying I no longer check email and that my emails will now be forwarded to someone else.

That even means if my mom emails me, someone else in my department will get it and take care of the situation and notify me if it is important or not. If our book-keeper tries to email me I won’t get it. Although it is tempting to jump in my email and respond to some stuff because technically I still have access I just have to cringe and let it slide knowing that someone will take care of all of the answered emails. Isn’t that a fuzzy feeling? Somewhat scrazy, but in a way somewhat exciting and a relief.

But we believe it will be a good thing.

Finally now that things are growing we can start scaling out the team and divide the tasks between people. Steven and I no longer have to do everything, with a team of 7 people we are starting to of course get dedicated tasks that each individual needs to accomplish. I can now actually focus on what I do best and develop full-time without distraction. I only use to code full time when we had no customers because I didn’t have any distractions.

A key thing to remember. If you are trying to stay focused on task, the way you do it is by limiting all of your distractions that will take your time away from the task at hand.

For me that is talking to everyone one: completely eliminating that will allow me to focus on building our out applications and development team.

Realize that those 2-3 hours of support each day diddn’t just kill the time I spent on support. It’d killing several more hours because when your working on something and get a distraction it will kill your mommentum. If you have to deal with something else and then jump back it’ll take you a alittle bit to get in gear and you ended up wasted double the time. Time to do the distraction and extra time getting back in gear doing what you were focusing on at the time.

At at heart, the objective of killing email is to protect my time from distractions.

If we can limit distractions I can continue to develop full time and teach Man, who is our new team-mate and how develop on top our platform. Man is steven’s old friend and has quit Microsoft to join our company. So all of my time is now able to be focused on developing myself, and teaching others how to develop on our platform in a team.

So that is it for email now, I won’t be using it.

In all likely hood in the future I will probably get another email, but for now and at least for the next couple of months I won’t be using email any more and I will let everyone know how it goes. Realize that the only reason we did this is because of my situation. I’m the main developer currently and it is important that I spend most of my time doing that, if I was in any different role I’d still have email and be talking to people on a daily basis and building the company that way. But I have to focus on building the internals of our company which many people won’t ever see, but it will be there servicing all those tracking requests all day.

It’ll be interesting. I had some anxiety the first few days of it, but now I’m getting used to it, and we are moving and building momentum. I don’t know anyone else who has completely got raid of their email, I’ll be the guinea pig on this one. The only reason this can work too is because other people can handle everything else now, and I’ll be working full-time, but just all internally from now on.

This picture represents the anxiety of letting it all email go. And the anxiety that goes with it, but at the same time the relief of not having to stress about it any more. So yes I’m a lot harder to get ahold of now, thats the whole point of it really. But you still can through twitter, facebook or if you have my number you can always call. And if you really do email, it will get read but I won’t be the one who replies to it.

I’ll let everyone know in a maybe a month how it goes and if it was a good solution or not.

Interview with Dr Ngo ( Charles Ngo ) On Media Buys

Meet Charles Ngo, better known as Dr Ngo. Dr Ngo is an active member of the WickedFire community and is known for his Media Buy expertise. A fast rising super affiliate, he has some very insightful tips to share with those looking to get into Media Buys as well as explaining what Media Buys are for those who are unfamiliar with the term.

We had a chance to interview Dr Ngo during the Affiliate Summit Event in Las Vegas earlier this year among several other interviews we did. With the major rise of niches such as Acai and Facial products, Media Buys were one of the major outlets for running such offers. Here Dr Ngo shares some tips that has made him successful. Check out the interview below.



Stay tuned for theses up and coming interviews:

  • Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

If you are interested in being interviewed and have something worth sharing with the 202 community at a future event, please contact Steven at [email protected] for further details.

If I Had To Do It All Over Again

In every one of our interviews I asked the other person, “If you had to do it all over again what would you do differently?”  It was interesting to see the responses from people and for the most part they said they’d do it all over the same exact way.  But if I look back on my past and if I had to do it all over again, I absolutely would not have done it the same way.  In fact I know had I done it differently I’d be in a much better position years ago than I even am now.  Even though maybe they said I’d do it the same all over again because their lifestyle is good now, I still find it hard to believe that if they know what they know now, they’d repeat and do the same things over again.  Here’s what I’d do differently and this little bit of wisdom could easily shave off around 4 years of your learning curve, especially if your planning on trying to build a company and create your own product.

If I had to do it all over again I would not have wasted my time trying to build out several different unscalable businesses that would never get to be big over the course of 4 years.  Four years…. I wasted alot of time, had I only known.  

I was watching a presentation from Gurbaksh Chahal [vid1, vid2, vid3], and what really struck me is how he built a company from the age of 16, and sold it in a few years for 40 million.  He’d sign a non-compete agreement for about 3 years, after it finished he’d then do it again and later sell Blue Lithium which was sold for over $300 million.  What was most interesting to me about the whole story was not about his humble beginnings of having nothing and then becoming a successful serial entrepreneur who now in his later twenties is now worth hundreds of millions of dollars, instead what was interesting to me, is “How He Did It,” but even more than that, it was most interested that “How he got the idea to begin with.”  And HOW he got the idea the way he did, resulted in him being positioned in a marketplace with a product that had an exit that could be capitalized with a high probability if then just executed. 

Gurbaksh was 16 and he was trying to make some extra money, he actually applied to work at McDonalds and got denied.  From there he just decided he could make money on his own.  He began researching how to make money and he found a company called DoubleClick.  He thought to himself, “DoubleClick seems to be doing good, maybe I can just do what they do”.  And what a good idea, and a great place to start.  Right there at that momment he was about to build something, that if he excuted would be worth something, right there he positioned himself in a marketplace that had alot more potential.    And he saw that DoubleClick had an ad-serving technology that was performing well and G, which is Gurbaksh’s nickname, decided to make a DoubleClick Ad-Serving Compeitior.  Which he did.  And then he begun programming the thing at the age of 16 and then later sold the thing in several years for over $40 million dollars. That company was ClickAgents.

Now heres the lesson to learn, and learn it well because this can really help you if you plan on building a product and re-selling it.  What G did, and why it became a quicker success is simply because he took an existing model that was already working well and copied it.  His business plan was simple, make an ad-serving technology like DoubleClick, do some things differently or whatever, and build out a technology that “already has a demand for it”  Build a product that already has a market and a high chance of making money if he could just execute.”   And just by having the right idea, and jumping into an already active and lucrative market he was able to position himself to make alot of money if he could execute properly, which he did, $40 million dollars worth of execution before he was even 20……

And then look at me.  I was building an eBay business in high-school re-selling peoples stuff, I started a car audio and installation business during that time, and then trying to build small websites at the time.  Only if I had chosen something a little more scalable like G did when I first got started…  I spent about 2 years doing that, and working a job. Which was great, but it would have been better if I started doing a doubleclick when I was a kid, instead of working a job and trying this ebay thing.

Then leaving high school I thought it would be great to build a craigslist for colleges.  I spent 9 months on that, which we built well, we built culture just like we do with meetup202 now, but later that’d fail.  Why was I wasting time trying to build a craigslist for colleges, to sell textbooks?  

Then I got in to multi-level marketing which honestly was great because I learned so many personal development skills, sales, presentation skills and communication skills, but I spent 6 months on it and that diddn’t materalize.  After the college sites and MLM I now offically spent a year on two businesses that weren’t really scallable. I diddn’t know what I was doing.

I would later quit that try to do real-estate for 3-6 months, then go back to school where I’d then spend 9 months building a local rental site for college campuses.  Then finally my friend introduced me to affiliate marketing, which was a quick way to produce income for myself, and my friends Sean and Noah over at GetClicky created an analytics company GetClicky that was doing well.  I then decided we could do some type of search analytics for affiliate marketers and Tracking202 began.  I only wish I would have jumped into Tracking202, or even just a more scalable sector more early on.

I mean lets compare, here I’am for 4 years trying to develop some cool website and try to develop my own business model around it, and at age 16 G copies DoubleClick, an already succesful enterprise company and jumps into a competitve market, executes then a makes a fortune.  

Do you see the difference?  It’s so simple.  Because he started with a better idea mocking off an existing idea he instantly put himself in a better position for growth.  While here I’m figuring it out, I would have been so much better had I even just picked a product and competed with the other companies in the space.  

Know that competitors in the space qualifies the market because something is there.  And it sometimes sucks being the first in the marketplace with a new product, it is extremely difficult.  You have to pioneer the business model and make everything work. And if you do succeed and finally make it work, you’ve qualified the market and now competitors will jump in.  If you just take an existing product that is already doing well and already sells tons of items, but you can simply do it better you’ve already put yourself ahead of the game than some silly web 2.0 internet entrepreneurs trying to make some crazy widget that has no model or no business model.  

Listen, I wasted so much time, I hope you can find some value off of this.  If I had to do it all over again I would have chosen a product that already had an existing market, I would not be trying to develop some new web 2.0 product that has no real business model or something that I’m trying to invent.   Luckily now we have finally found a product with a real business model, there is plenty of competitors in the space, most of our competitors are VC’d backed and there is a market here.  And we have many different business models we can spin off of Tracking202 and its all now because we are entering a market that other people are already in and we are going to try to do it better than what everyone else is doing.  I still have friends making silly websites that will never become anything.  

Just Keep It Simple:

  • Wes, age of 16, tries ebay, working job, local craigslist, mlm, real-estate, local rental sites, and then finally finds PPC Analytics a finally scalable product and begins. compared to.
  • G, age of 16, said “Ah DoubleClick looks like a good business to get into, bam— does it and sells outs for $40 million”
  • — G would later do it again selling Blue Lithium for $300 million, by again, making an ad-serving technology.

I hope you get the picture. 

Learn from my mistakes, this is one of the things I would do differently had I do it all over again. I wish I woulda have saw a better model to start with and copy, I wasted 4 years of my time experimenting and only now coming to understand the importance of it.  And the funniest thing is I don’t even think G recognized that idea when he got started.  He just saw that seems like a good idea, I thought ebay was a good idea.  I should have programmed an ad serving technology 6 YEARS AGO, but I didn’t know.  

This is just one of the things I would have done if I had to do it all over again. Another short thing to tack on to this, I should have moved to Silicon Valley 4 years ago and dropped out of college or even high-school honestly.  G grew up in the silicon valley when his parents moved as well, so that also helped him.  Your location does affect your startup.  If you don’t agree with me, try moving to alaska and doing a web 2.0 startup.. Location does matter, its about being in the best spot you can be to build your business. For us that is here, and its one of the best business moves we’ve ever made. If your serious about web development, you should really be here.

If you found this interesting, please comment and let me know what you think. -wes

Meet Jason Akatiff aka Smaxor from Ads4Dough in our Video Interview

If you’ve ever heard of the network Ads4Dough, you are about to meet Jason Akatiff aka Smaxor, the owner. Jason is sporting his signature blue baseball cap even in our TV202 interview! The Ads4Dough network is one of the rising star networks in our affiliate marketing community and here, Jason talks about being an affiliate and running his network.

Jason has a personal blog over at which he talks about affiliate marketing and coding. We had a great time interviewing Jason and you can join his network by going here. I had the opportunity to meet all of the Ads4Dough affiliate managers during the last summit; John Yu, Roger Edwards, and Brandon are all great guys to work with. Without further ado, here is the video we did with Jason.

After watching the video interview, if you like to signup for Ads4Dough, please use our referral link here to help support 202.

Stay tuned for theses up and coming interviews:

  • Ralph Ruckman ( Ruck ) – Network Owner ( Convert2Media )
  • Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals
  • Charles Ngo ( Dr. Ngo ) – Media Buys

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

If you are interested in being interviewed and have something worth sharing with the 202 community at a future event, please contact Steven at [email protected] for further details.

A look inside our Meetup202 Culture ( Video )

We had a pretty ridiculous Meetup202 SF event this saturday. There were over 65+ attendees and the place was overbooked. There we SEM professionals, high volume emailes, affiliate networks, facebook, advertisers, and of course affiliates. And if Meetup202 Bay Area wasn’t big enough, at the same time we had our event, the one and only Jasper and the Meetup202 LA group were having their event with, and held over 30 people!

Aaron Glinski the master-mind behind all of our new video series shot this one, and added in some effects. Although this video doesn’t do it absolute justice because at the time we shot it many people had already left. Most of the group after the meetup got something to eat, and then we went to a lounge and talked till almost 3AM in the morning. Prosper202 isn’t just a product, Prosper202 is a community of like-minded people getting together and helping eachother succeed. This is what Meetups are all about, and in this video you’ll get a glimpse inside of our culture.

And if you’ll be heading over to the Ad:Tech SF event coming this April, make sure to register on our group to check out the Meetup202 event we’ll be hosting while everyone is in SF.

About Meetup202

MeetUp202 is a place for affiliate marketers to meet with other like-minded marketers locally. Get together with super affiliates in your area, grow your personal network of contacts and share tips and tricks with fellow marketers. Each MeetUp202 event is different, headed by different organizers, they are generally causal networking events at placing that sell food and provide WiFi access.

If you are interested in starting a meetup, please contact us.

If you’re interested in organizing a MeetUp202 in your local area and wish to help us spread the 202 name while networking and meeting with other affiliates, contact [email protected] for more details on how to start your own MeetUp202 locally.

NickyCakes Video Interview At Affiliate Summit West 2009

This is the fourth video of our up and coming Affiliate Summit West 2009 interview series featured on the new TV202. This interview is with Nick from Nick talks about how he got into marketing and his strategies on launching a new campaign. He talks about not specializing but trying everything, and unlike most people–he starts most of his campaigns on MSN scales from there. Nick was speaking on Affiliate Marketing on one of the panels during the event.

Stay tuned for theses up and coming interviews:

  • Jason Akatiff ( Smaxor ) – Network Owner ( Ads4Dough )
  • Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals
  • Ralph Ruckman ( Ruck ) – Network Owner ( Convert2Media )
  • Charles Ngo ( Dr. Ngo ) – Media Buys

If you haven’t already, you can catch our recently posted video series here:

If you are interested in being interviewed and have something worth sharing with the 202 community at a future event, please contact Steven at [email protected] for further details.

Kris Trujillo and Andrew Payne Video Interview on CashTactics

This is the third video of our up and coming Affiliate Summit West 2009 interview series featured on the new TV202. This interview is with Andrew Payne and Kris Trujillo from CashTactics. Andrew focuses mostly on paid search with the big 3 ppc networks and spends alot of time with the content network. Kris specializes in search engine optimization and tries to rank offers organically once they find the converting keywords.

CashTactics is an internet marketing blog, once formerly ran by Ruck of Convert2Media. They have created several case studies that have been widely popular, you can find all their posts on their blog at

Unfortunately we had an issue with the sound quality during Julian’s interview and we had to scrap the video. We will try to catch up with Julian at one of the later up and coming events.

Stay tuned for theses up and coming interviews:

  • Jason Akatiff ( Smaxor ) – Network Owner ( Ads4Dough )
  • Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals
  • Ralph Ruckman ( Ruck ) – Network Owner ( Convert2Media )
  • Charles Ngo ( Dr. Ngo ) – Media Buys
  • NickyCakes – General Affiliate Marketing

If you haven’t already, you can catch our recently posted video series here:

If you are interested in being interviewed and have something worth sharing with the 202 community at a future event, please contact Steven at [email protected] for further details.