Author Archives: Wes Mahler – Understanding Our World – Day 2

It was another amazing day.  Today, was the first, of our 3 day training for Hive.  The first day was really just a fun networking event, but now we’ve started the core of the training.   The training took place at the office in San Francisco.

This is a list of all of today’s curriculum:

Day 1: Understanding Our World

  • Species-level Philosophy (John Rawls & The Original Position)
  • Global Key Performance Indicators (KPIs)
  • Human Progress Measurement
  • How to Create a Sustainable & Abundant World
  • Systems Thinking
  • The Future of Science & Technology (Clean Energy, Nanotech, Genomics, Neuroscience, MedTech, NUI, Mobile, Big Data)
  • Understanding Exponential Technologies (Taught by Singularity University)
  • Using Business for Scalable & Sustainable Change
  • Philanthropy & Impact Investing
  • Peer Group Discussion

The key points I personally took away were:

  • Species-level Philosophy – How to feel empathic for & think in terms of what’s good for not just yourself, your family,  community,  nation, gender, humanity, but all species, everyone, everything in the world and even outside of our world.
  • Future of Science & Technology and our everything is exponentially growing – One of the things I didn’t realize, or at least think of this way.  Is that I’m familiar with 3d printing. But I never realized 3d printing is now a method of people of sending, digitally, physical products to other people. For instance, you could buy a “clock” from someone online, and then print it out in your home.   It almost feels like transportation of physical goods, but it’s just re-printing structures and I never thought of it in that way.
  • Using Business for Scalable & Sustainable ChangeI’ve already started talking about this concept of creating businesses that serve huge purposes that affect positive change in this world.  But it was great to re-affirm it and see more examples of how it’s being done.
  • Integrity discussions & presentations – While I’m unable to share my exact experiences on this blog because it’s so personal, it was great to dive deep into learning & discussions about an individuals integrity and how little everything can affect everything.  While I already know, and most people know that integrity is important, it’s acutally a huge challenge and opportunity to really have full integrity.  It’s more than just being a good person, it’s also about being committed and following through, doing everything you said you’d do, whether they were for to yourself or expectations you’ve set with other people.

All of the food was being catered by one of our class members, Rebecca Jean Alonzi who runs a catering company.  All of the food was amazing.  Lunch was served at the office.  For dinner, after arriving on a crazy bus with loud dance music.  We all went to an art gallery, networked and ate dinner together.

IMG_4272 IMG_4275 IMG_4277 IMG_4273 IMG_4278 IMG_4279 IMG_4280 IMG_4281 IMG_4282 IMG_4283 IMG_4284 IMG_4285 IMG_4286 IMG_4288 IMG_4289 IMG_4291 IMG_4292 IMG_4293 IMG_4294 IMG_4295 IMG_4296 IMG_4297 IMG_4298 IMG_4304 IMG_4306 IMG_4310 IMG_4314 IMG_4315 IMG_4317 IMG_4290 IMG_4321 IMG_4316 – Becoming a purpose driven leader – Day 1

I just got back from my 7 month trip in latin america, i will write about it more.  We’ll later go to asia for another 5-6+ months soon.  But before we go we stopped back in san francisco and I was lucky enough to arrive the day before the Hive leadership training, which started today and I’m going to share with you now. 

I recently applied to, and was accepted into the first leadership class.  Hive is a leadership organization that trains and connects extraordinary leaders between the ages of 21 and 39.    It was started by my friend, Ryan Allis and Adam Pumm, whom I just recently met. Both amazing people.

In addition to the amazing organization’s volunteer group, there are some outstanding individuals in our class from 16 countries, ranging from a 2012 Olympic Gold Medalist, to a co-founder of a multi-million dollar business focused on social impact, to a Rwandan genocide survivor who is now a touring public speaker and many more. 

I joined Hive because I wanted to lead a more purpose-driven life.  I want to be more than just an entrepreneur who creates businesses. I want to become a missionary entrepreneur who will create a sustainable & long-living organization that’ll positively change the world, and teach other entrepreneurs how to do the same.

Today was the first event, a dinner at the “starship,” basically the headquarters of both, Ryan’s startup and the Hive organization.   We were able to network and meet many of the 30+ individuals that were accepted into the group.   I’ve never networked with so many social entrepreneurship & non-for-profit leaders.  It’s been incredibly interesting to meet & learn from these people who have a huge passion for helping the world.  It’s much different than our normal networking events at various difference entrepreneurship or internet conferences where people are always just talking about money and building “successful” companies.

While it’s great to learn from the rest of the group, on how others are making a difference in the world.  I see a need, and I’m excited to share my knowledge with them, on how to make the financial aspects of their organization grow so they can fulfill their purposes in life.   The intersection between wanting to help, and being able to help people while knowing how to drive a financial vehicle that’ll fulfill that mission, is really, where I believe, all of the magic lies in.  I’m excited to bridge that gap with some of the people here.

For me, it’s learning how to have a better purpose that helps others.  For them, it’s how to become better at driving the entrepreneurial vehicle that’ll allow them the financial independence and capital to see their mission succeed.

At the dinner, we split up into groups of 6.  We shared out stories, what we wanted to get out of our life and the event and learned a lot about each other.  In our group was;

Lauren Burke, an outstanding leader who helps developing immigrant youth, human trafficking rights and much more.   She wants to change the world by having every human to be recognized of equal worth, despite birthplace and nationality.

Jessica Steffens, a 2 time USA Olympian with a silver and gold medal in water polo who wants to change the world by inspiring active, healthy lifestyles that both appreciate and improve the world.

Peter Bonanno, who works in social enterprises and is helping bring enlightenment to schools.  He wants to change the world by giving everyone a greater well-being, sanity, peace and happiness.

and Nadia Anggraini, an Indonesian native who works in an organization who funds social enterprises and wants to change the world by using business to alleviate poverty in Indonesia & Southeast Asia.

Last by not least, Yasi Baiani, our fearless group leader who is a volunteer at Hive. She’s from Iran originally, and wants to help people in the middle east reach their full potential like she was able to do.

I have yet to really meet everyone else in our class, but I’m looking forward to the rest of the weekend.  The dinner was just to kick things off.  The next 3 days will be all day training, I’m excited to see what the hive team puts together next.

PS:  If you’re interested in checking out Hive, they’ll have their next Global Leaders Program during March 21-24, and CEO program from Feb 21-24.  You can learn more about it by going to their website,










Being Uncomfortable: My 14 Month Travel & Work Trip Around The World


I believe a life well lived, is a life full of great experiences.  Trying new things, lots of things. Experiencing everything that life has to offer you.   Try new things that excite you, scare you, challenge you and make you uncomfortable from time to time.  It’s those experiences that you’ll never forget and cherish when you’re older.   We don’t look back at our lives and think about all of the things we did that were “comfortable” and “easy to do”, we look back at the things that really challenged us, made us grow, made us think, made us ponder, made us better and how we eventually overcame those obstacles and went on to do something amazing with our lives.

I personally love the feeling of being uncomfortable.  I love the feeling of having your heart flutter a bit because you’re thinking of doing something that scares you.  You know what I’m talking about, that nervousness you get when you’re about to do something you’re scared to do.  Many people will back down form whatever they were going to do when they feel that way because it’s uncomfortable & scary, they’d rather not do it because they want to feel comfortable & safe.   Whenever you feel that way, I challenge you to go after it and do what was scares you anyways.

Whenever I start feeling uncomfortable before I do something that scares me, I just do it and dance with my fears.  Once you dance with your fears and do whatever it is that was scaring you, you’ll realize it wasn’t that bad and you’ll feel outstanding afterwards, because you faced your fears and overcame then.   The old saying goes, “live an uncomfortable life now, so later on in life you’ll live comfortably”.  It’s true.  If you constantly dance with your fears by going after things even when you’re feeling uncomfortable, you’ll start to actually enjoy that state and really cherish the growth you’ll gain from constantly pushing yourself.

For me that’s what this trip is all about.  My beautiful and loving girlfriend, Gissel and I have begun our 14-month trip around the world.  We like to say world, but it’s really half the world.  As much as our trip sounds fun, which it is, it’s also incredibly uncomfortable because there are many uncertainties surrounding it, specifically around how I will get my work done.  It’s a little nerve-racking, but that has made the trip even more enjoyable & exciting than just taking a vacation for 2 months and not working at all.  Half of the fun will be realizing a dream that it is possible to make more money while traveling than staying at home and having more fun doing it.   That’s a fun thought, isn’t it?  To be even more successful, traveling all the time than you would be staying at home.  While challenging, it is possible to be more successful while traveling (or taking a vacation as some would say), it’s a different belief and it can be true if you believe it.  So going after that challenge, that’s fun, going after that goal is rewarding in itself without the things I’d see everyday traveling.

About our trip!  Our journey starts in Mexico, afterwards we’ll continue to Colombia, Brazil, Argentina, then to Thailand, China & Japan.  We’re basically doing Latin America for the first half, and Asia for the last.   Each country we’ll be visiting for about 1-3 months, we don’t want to just travel quickly to the countries, we really want to live in different places and see what it’s like to be there.  A 2 week vacation is just too short, having a month plus in each country gives us a lot more depth than we’d ever have going to and from places quickly.

I’ve been in San Francisco for almost 5 years now.  It’s been an amazing city; I’ll come back to it when we’re done traveling.  Silicon Valley is just amazing and I love what bay area is doing here.  I could pass on the expensive living of course, but I love everything else about it.  Although as much as I love the city, I’ve been here too long, it’s time to try something new.   Of course other people have lived here longer, but I’ve lived here long enough to figure it out and make it work.  That’s the problem.  My biggest growth curve was dropping out of college when I was 19, getting in my car and moving down to downtown San Francisco by myself with no friends and starting a company.  That was scary, but incredibly fun and exciting.  It’s been one of the most rewarding experiences I’ve had in my life and I’m incredibly happy that I did it.  It’s the best thing I’ve ever done in my life.

Now a days, although there is still of course always more to learn there, I’ve been doing the tech thing for awhile now and it’s really gotten a bit boring.  It’s getting a bit routine.   Routines are scary for me.  I’m not growing like I did when I first moved here and put myself in an impossible situation that I had to succeed.  Living here has gotten to comfortable because I know I can do it.  Once you know you can do something, there’s no more growth from doing it.  What’s important is doing something more that you never thought you could actually do, challenging yourself.   We need to try things that we think might not actually be possible and then make it possible.  Once you start doing things you know you can do and do it, you will never grow any more, you can’t get any better because you already know how to do it.  Push yourself, become more, try to do things you don’t think you could do, once you try it  you’ll surprise yourself.

So for me, traveling around the world for 14 months feels like dropping out of college when I was 19 and moving to SF to start my first web company, Tracking202.    This trip is about challenging myself and seeing if it’s possible to provide even more value to the world through entrepreneurship than I could if I was staying at home.   I love it.    This trip is seeing if I can do something I’m super passionate about and figuring out a sustainable income from it instead of just creating businesses for the sake of “making money”.  It’s the challenge of seeing if we can have an even more productive team working remotely than if we had a team of people showing up to an office everyday.  It’s about seeing if I can have an even better  & improving relationship with my girlfriend while building a better company at the same time.  It’s an exciting time, it’s a growth time and I highly recommend to anyone out there reading this to try something like it if you haven’t done it before.

I have to say thanks to my buddy Josh Wexelbaum who shared his story traveling while being an Internet marketer for 2 years with me.  It was his story and having other friends travel all the time while I was sitting at the office that eventually pushed me to do this trip.  That and my girlfriend wanted to teach English in Spain for a year but we decided to do something a bit more challenging and exciting.   If you will be traveling to any of those countries and would like to come visit us please send us an email.  If you’re stuck in the office working all the time, challenge yourself and see if you can do it remotely for a month.   Traveling doesn’t have to be a vacation; it can be a lifestyle and a productive one if you change your beliefs about what’s possible and start working on it to make it true.  So challenge yourself and explore the world if that interests you!

2013-06-29 20.24.31Screen Shot 2013-07-29 at 7.48.32 AM2013-06-18 14.32.32

2013-06-25 14.40.072013-07-05 17.56.58

2013-07-28 22.13.42

2013-07-27 01.15.30

2013-07-21 13.23.222013-07-18 15.32.36

2013-07-21 20.26.18

2013-06-23 13.11.15

2013-06-22 16.44.00

2013-07-19 14.21.25

2013-07-14 15.57.14

2013-07-15 16.56.49

2013-07-21 21.37.10



How I went from rich to completely broke

This is a guest blog post by Dennis Yu.

The other day, a consultant I hired was whining about how I pay him only $260,000 a year. I’m sitting in a Motel6 eating McDonalds, wearing pants I got for $19 at TJ Maxx, on my old Droid phone.

I’m trying to display empathy at his argument about there are so many other programmers who make more than that.

On Wall Street, the clients are chauffeured to work, while the partners take the subway. Mayor Bloomberg takes the subway. David Filo, Yahoo! founder and billionaire, takes the train to work and lives in a normal apartment.  Warren Buffett lives in his old house in Omaha, Nebraska.  Insert your own examples.

A year ago an ex-employee stole the most valuable things I owned and sold them on Craigslist. That’s why he’s an ex-employee. If you’re a cycling nut, you know how much two full carbon racing bikes with Dura-Ace cost. It’s funny that his last name was Larsen and that the guy he sold them to stiffed him on one of the bikes. Larsen complained about how he got ripped off.

And some other folks ran off with all the electronics I had– a $20,000 Pinifarina projector, theater quality sound system, 30″ monitors, and other stuff. Not stuff you can get at Best Buy. Anyway.

I gave my car away to my maid, since I wasn’t even using it, as I travel so much. So I don’t own a car.

Two weeks ago, I forgot to lock my stuff up at the 24 Hour Fitness, so my MacBook Air was stolen. My fault, of course. That $2,600 machine was the last valuable possession I had.

So I bought a $249 Chromebook. Guess what? It works just fine.

And now I’m down to nearly nothing. No car, no place, no fancy things. I suppose if you really wanted it, you could steal my old iPad that’s beat up.

There’s nothing you can steal from me. How liberating is that?

And yet, the most valuable thing I have is my knowledge of online marketing, which I will freely give if you ask.

Back in 2009, you may have remembers the article I wrote on TechCrunch– “How to Spam Facebook Like a Pro“. It angered a lot of spammers in the affiliate space, though the honest folks among us loved it. The king of spammers wrote a blog post attacking me. Of course, it was untrue, but hey– this is the Internet. The Paparrazzi say whatever it takes to generate attention, moving from one trend to the next, posturing success.

You know how the game works. The most successful people don’t need to beat their chests. They’re humble, like Wes Mahler. If you’re launching a new product every week, that probably means all the others ones have lost their steam.

I was tired of pretending– going to Ad-Tech parties I didn’t really care for, buying overpriced booze for people who weren’t really friends.

Did I impress you?

How dumb is that– to pay money to torture yourself.

But back to the consultant who I’ve been paying $1,000 a day to work on our software. I was like that 15 years ago.  Easy come, easy go. Hit me up in person and we’ll swap stories about how stupidly we spent money.

There are studies that show that happiness increases up until about $80,000 a year. Then it goes down from there. Most of the wealthy people I know are miserable. Do you know a few of these folks, too?

I got my mind on my money and my money on my mind

I heard someone say that thinking you’ll be happy when you’re rich is like taping sandwiches to your body to solve your hunger problem.

One rich friend of mine is a billionaire who built another50,000 square foot house and started a foundation for his second wife to manage. He’s estranged from his son and now has nothing left but a lot of money and property across the globe. His ex-wife got one of the largest divorce settlements in United States history. And I’m sure his unhappiness level matches that.

So a few years ago, I decided that what made me happy was going on adventures, teaching,  and creating jobs.

And why not start a company that could enable me to do all of that?

I decided that I didn’t need to make a lot of money– or spend a lot of money to pretend I had a lot of money.  Or even change my name to be YuMoney.

The affiliate world had taught me that if you work super hard, you could make a lot of money. If you’re not there yet– keep at it. It will come.

I had met a lot of good people, but there were a few bad people that poison the industry.  They further the notion of scarcity– the zero sum game that means my gain can come only at your loss. So I need to barricade myself in my hut from the wolves outside.

But the reality is that they are Neaderthals in a cave, while it’s sunny and tropical outside. It’s self-imprisonment. Don’t listen to them.

If everyone is doing the same thing and pushing the same products, then perhaps others can rip you off. And if whatever you’ve done is so simple that you can be ripped off in a heartbeat, then it really wasn’t unique enough, was it?

If you create your own product of sufficient value, you don’t have this issue. Wes created Tracking202 and now Follow. And I created BlitzMetrics.

And in our products, ironically, the more we share our techniques openly, the more demand we generate for our stuff.   The more broadly you teach your best stuff, the more people are attracted to what you’ve built.

It’s no longer about stuff that is easily copied– some keyword list, landing page design, special affiliate payout, or whatever.

It’s unlikely anyone will try to copy our product.  We’ve worked super hard, so anyone who follows must work just as hard and write content that is just as fresh.  Heck, if anyone can build a stronger analytics system to measure Facebook traffic, they deserve to win. In fact, I’d want to partner with them.

When I first started doing affiliate marketing back in 2005, I ran Google AdWords to on Neverblue and CPX.  I already knew something about PPC, since I ran it for Yahoo! Personals.

After a week of messing around, I was breaking even. Two weeks in, I was making $100 a day in margin on super long tail keywords at 4 cents a click. A month later, sitting in front of the computer in my pajamas day and night eating Hot Pockets and drinking Gatorade, I was making $700 a day in profit on $1,500 in spend.

The FedEx guy would come every few days to deliver my check, which I didn’t believe was even real. Some weeks, it was $20-30,000. I’m sure the teller at US Bank thought I sold drugs or something. They’d see a guy who looked like a bum– hadn’t shaved, clothes wrinkled, making deposits in the middle of the day, coming in on his bicycle.

But that was necessary training to build the software we’re building now. Had I not spent those years learning how to hands-on optimize campaigns 24×7, I wouldn’t be able to write the logic for our Facebook ads tool.

Okay, I’ll admit that probably 60% of that time was just logging in to click refresh on my revenues and expenses every two minutes. It’s as if the act of clicking refresh somehow helped support the campaign, like a baseball player’s lucky underwear or something. I’ll bet you’re superstitious like that, too.

It’s the knowledge that you gain from working hard that is your true value. I saw Warren Buffett say that Uncle Sam can tax you on the things you own, but not on the knowledge you have. So the best investment is that of yourself.

We give away our software totally free to schools and non-profits. We have training materials on Facebook ads– free, too.  Some people say it’s good enough to publish. But all I really care is that people get some value. And if they see these techniques to be valuable, they can either manually implement it themselves or use our software to automate them.

If you build a really solid product, your training guides and software usage manual are the same thing.

It’s the know-how you’ve accumulated that you can turn into rules that a machine can follow. And that’s what software is.

So I’ve started years ago as a dot-com millionaire who sold his Yahoo stock and bought fancy things. To now, I’m a guy who probably owns less than you do. I’m not some Buddhist monk who lives an ascetic lifestyle. But I’ve not let things get in the way of doing what I enjoy.

What is it that you really want to do?

Missionary vs Mercenary CEOs

Missionaries build better products and companies than mercenaries do.  This is an idea that both Jeff Bezos, the founder of, and John Doerr, a legendary investor at Kleiner Perkins both agree upon.

Over the last several years, I’ve started to have a great admiration for certain CEOs; leaders whom have built companies that generally awed me.   I always knew I liked them, but I could never exactly articulate the reasons why.   Finally, after watching Jeff Bezo talk about the difference between Missionary and Mercenary CEOs this weekend, I finally found a clear framework that could explain my feelings better than I could say them myself.  The CEOs who I admired were the Missionary CEOs.

The main difference between the two is that the Missionaries are entrepreneurs who are deeply passionate about their mission; they’ll do whatever possible to achieve that mission.  The mercenaries on the other hand, are primarily interested in making money.   Although making money is not the primary motivator for missionaries,  they still do understand the need to run a profitable business because it’s essential for them to fulfill their mission.

Mark Zuckerberg is a good example of a missionary CEO.   Mark said that his mission was to help people share more, he was not interested in creating a business. But eventually he had to create the business because it was the only vehicle that would allow him to carry out his mission; to make the world more open and connected by helping people share information.

The mercenary is likely to have a specific amount of money they want to make, and they’d feel like a failure if they didn’t make it.  A Mercenary CEO goes into their business wanting to demolish other competitors by acquiring all of the competitors customers, but not necessarily by providing the best products & services possible to those customers.  Their primary objective is to reach their monetary goal and they’ll create a business around it to achieve their financial goals.  They would more likely be in it to flip the company and that’s all they care about.  They want to make money quick and they do not generally care as much about their customers, their customers are only there to provide them with what they want.  Instead of measuring their success by the impact they are making in the world, they are primarily measuring their success by reviewing their financial statements.

You probably know of some mercenaries already; they would be someone whose told you that they want to make X amount of money in a certain amount of years, or Y amount of month per month: not about how much they want to change the world.

A missionary would say something different; they might say something like they want to help X amount of companies in the world or affect Y number of people positively during their lifetimes.  The missionary CEO gauges their success by the value they provide to the world, not just the amount of they make.    They want to provide the absolute best service possible, and don’t take many shortcuts. They would only sell the company if it genuinely helped them to achieve their original mission, and not because it would just be a huge financial windfall.

This is why both John Doerr and Jeff Bezos prefer to work with Missionary CEOs.  The Missionary CEOs build better products, and greater and longer lasting companies.

The irony of it all, says Bezos, is that the Missionaries are the ones who generally make more money than the Mercenaries in the long run anyways.

In the past I was a Mercenary CEO.   While I was in high school, I saw an article about Kevin Rose in BusinessWeek; that this kid made 60 million dollars in 18 months.  The article of course, was misleading, but that  point doesn’t matter.  What was important, was that after reading it, I decided that I would drop out of college later, move to Silicon Valley, start a tech company and sell it.  And that’s exactly what I did, just like a Mercenary would do.  But after all of that, something was missing, it felt a little empty because that’s all that it was.  It was a quick race to get in and out; there was nothing grander than that.

While what we built was admirable at the time, we could have done a lot more if I was more of a Missionary CEO who had a larger vision of where we could be in the next 10 years and be dedicated to getting there.  Instead I came with a Mercenary plan, to build the company and exit it.  I built something a lot less impressive than I could have had I not been so persistent in wanting to sell a company.   I thought that was success.   I should have started a company that I wanted to continue growing and be apart of long term, something that I was genuinely passionate about.  If I had that, it’s possible that I would still be building some great today with huge value, and not starting all over on a new company again.

The companies making the largest impacts in the world are mostly being lead by Missionary CEOs.  Think of CEOs like Mark Zuckerberg, Elon Musk, Steve Jobs and Phil Libin of EverNote; all of these CEOs have a passionate mission for building something great by doing whatever they do are doing.   Phil Libin has said he wants to build a company that’ll last over 100 years; he is thinking long term and fulfilling a mission to simply help people securely store their notes forever.  He does not care about selling the company, he wants to build something amazing, because he cares.  He is passionate about it and that is why he will build a better product than someone else who simply wants to build a note-sharing app flip within 5 years.  Steve Jobs went back to work for Apple without pay for a period of time, he was genuinely interested in helping Apple fulfill it’s mission to provide the best computers possible.  If he were a mercenary trying to make a profit, the Apple company we know today wouldn’t be the same.

I should say before ending this too, that there is nothing wrong about being a Mercenary.  It’s just a different path.  But it’s good to understand both of them because it can make a profound difference in your entrepreneurial future,  3, 5, or 10+ year’s from now (if you even still continue to build your company).  I know many Mercenaries that are happy with what they do; they are not trying to change the world.  They know that, some of them.  They are in business to provide a lifestyle they want and desire, and that is what they do, and there is nothing wrong with that too.  But now you know the difference.  Do you want to just make money, or do you want to go on a mission to solve a huge problem?  What are you right now, a Missionary or a Mercenary, and what will you be in the future?

If you liked this article, please “Like” it, share it and comment below. 🙂

Extra Reading:


Why You Should Share More & The Blog Is Back!

Sharing makes you bigger. If you hear a good idea, share it. If you share a life changing idea with ten people, they get to hear it once, but you get to hear it ten times. So it’s in your best interest to share it with others! We call this, “enlightened self-interest.”

Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest.

I plan on doing a lot of sharing this year.  I want to share ideas through this blog, to help both you and me.  I want to  help you learn from my experiences.  And I need a place to write and reflect on everything that has happend to me.  This blog will be my sharing platform, and I hope to give you every ounce of quality reading material I can possibly create for you.

So I just threw together a quick amazon EC2 server and RDS server, updated my wesmahler_wordpress and we are back online!  It’s been over three years since I last wrote on this blog.  A lot has happend since then.  The blog still needs to be updated and will be shortly.  But as far as what to expect,  I have a lot of experiences to share with everyone and it’ll be a fun read.  This blog will include articles about entrepreneurship, personal development, philosophies, books, great ideas, relationships, both business and personal, legal matters, technology trends, flying, traveling and working abroad, great food and how to get the most out of life.  Oh and we’ll show you how to go from zero to one million dollars a year in sales too, this blog’s headline is out of date and we can now share with you how to do it :).

Please subscribe to my RSS feed if you haven’t done so already.  More post will follow shortly!

The Team On This Day July 29th, 2009

Here is a snap-shot of our team on this day. We’ve recently brought on a lot of help.

Wes Mahler
Chief Executive Officer (CEO)
Twitter: @wesmahler
Username: T202Wes

September 2007

Steven Truong
Chief Operating Officer (COO), President
Twitter: @steventruong
Username: T202Steven

September 2007

Jennifer Louie
Web & Graphic Designer
Twitter: @jenniferlouie
Username: T202Jennifer
Since August 2008

Aaron Glinski
IT Support Rep, Video Production Manager
Twitter: @paperdonut
Username: T202Aaron
Since January 2009

Man Ma
Software Engineer
Twitter: @t202man
Username: T202Man
Since February 2009

Roland Navarro
VP of Business Development
Twitter: @reachroland
Username: T202Roland
Since April 2009

Nana Gilbert-Baffoe
VP of Sales
Twitter: @nanagilbertb
Username: T202Nana
Since April 2009

Justin Barr
Publisher Manager
Twitter: @justinbarr
Username: T202Justin
Since July 2009

Feldo Nartapura
Publisher Manager
Twitter: @wheresfeldo
Username: T202Feldo
Since July 2009

Wes Moehlenbruck
Advertising Manager
Twitter: @masterlesamurai
Username: T202Brooks
Since July 2009

Alexander Tsatkin
Publisher Manager
Twitter: @tsatkin
Username: T202Alex
Since July 2009

Rachelle Navarro
Operations Manager
Twitter: N/A
Username: T202Rachelle
Since July 2009

Introducing Alerts202 – Offer Email Alert Notifications

Alerts202 is a new product we are proud to release today. Alerts202 is a simple offer alert notification system that we’ve built using our new Offers202 API. The alerts service allows you to monitor new offers being added into Offers202.

Here’s how it works. Let’s say you want to see all of the new "credit report" offers coming out. Simply login to Alerts202 and add a new offer alert for "credit report." Now any time a new "credit report" offer is added you will receive an email notification telling you about the offer.
Now you will know every time a new "credit report" offer comes out. This is especially useful if you are an advertiser. Now you can monitor your own niche and see anytime a new advertiser comes out with a competing product or service. You will always be up to date every time a new offer comes in that you’d like to know about.

Alerts202 is a free application; you can use it by logging in our Tracking202 Dashboard and clicking over to the Alerts202 tab. We have also have created an Alerts202 API for any developers out there.

Here is an example screenshot from an "acai" offer alert, shown in gmail. Click the image to enlarge it.

Denver Affiliate Conference Keynote On Transparency, Collaboration, Trust and Innovation

MediaTrust CEO, Peter Bordes, gave the keynote presentation at this year’s Affiliate Convention in Denver. He talked a lot about the need for transparency, collaboration, trust and innovation. He was joined by Steve Hartman of eBay, Wes Mahler of Tracking202, Steve Schaffer of Vertive and Rebecca Madigan of the Performance Marketing Alliance.

Here it is in it’s entirety.

Mark Pincus’ Two Core Philosophies In Building Their Succesful Gaming Company Zynga

I wanted to share two core philosophies that Mark Pincus @markpinc had on building his company Zynga. We sat on this interview during the Startup2Startup event, you can see the whole interview here.

Mark Pincus On The Inspiration Behind Social Games And The Future of The App Economy

Last night Dave McClure interviewed serial entrepreneur Mark Pincus, who has run the social game development firm Zynga for the past two years, growing it to over 300 full-time employees and an estimated $50 to 100 million in revenue.

After speaking briefly about his past entrepreneurial experiences, which started in the 1990s with Pointcast competitor Freeloader and most notably includes the early social network Tribe, Mark dove into the inspiration behind Zynga and social games in general. He described how his experience with Tribe taught him that he was more interested in building extensions, or plugins, for social networks than the social networking containers themselves. So when Facebook prepared to open up to 3rd party applications in 2007, he jumped at the chance to become that network’s premier social games provider, even though many people – including Facebook’s own Dave Morin – doubted the viability of social games at the time.

Aside from believing that games were simply the “coolest thing” for people to do together on social networks, Mark believed they fit two particular insights. First, since Tribe had suffered from user engagement, with its most engaged members actually costing the site much more than they gave back, Mark was looking to build a product that aligned engagement with monetization. Gamers tend to spend more money the more they play, so Zynga was established with the idea that it could make money from the early days and enjoy even greater revenue as engagement increased.

Mark also realized from his own gaming addictions that people were willing to spend money to beat others in competition. Gamers who don’t have the skill to beat their online opponents without assistance are often eager to pay for advantages, or power-ups, that make it possible for them to win faster and save time. Zynga was therefore predicated on the notion that virtual goods should impact gameplay, not just add extra value around the edges.

So far these insights have paid off, with Zynga exploding in growth over the past year from about 60 employees to over 300. This has been a managerial challenge for the company, and it has required the institutionalization of corporate processes that were vital if irksome to many employees. He described how startups need to introduce delegation at around 50 employees and really start to bend under the weight of 200+ employees. For Zynga, this required painful changes to how things are run, but Mark says these changes have laid the foundation for another doubling in the company’s size.

Mark’s most intriguing remarks of the night were about how he predicts online distribution and monetization to change over the next 5-10 years. He believes that we’re moving towards an app economy where most internet services with be distributed over platforms. These apps will derive most of their revenue from digital goods and services, not advertising. Basically, users will begin paying for things online at a much higher volume, and developers will use metrics and game mechanics (even with non-games) to maximize engagement and profitability. A corollary to this trend will be making all consumer services more fun, since enjoyment encourage users to pay for more virtual goods and upgrades.

This paid goods vision of the web hinges on the availability of better and more pervasive payment systems. However, Mark thinks it’s still to-be-determined how the payments market will play out, and he anticipates that there will be many players at many different levels of the ecosystem. Because of his optimism for online payments and the app economy in general, he encourages all of the big players (Google, Microsoft, Yahoo, etc) to get more involved as platforms or risk losing out on the more private corners of the web.