Monthly Archives: July 2009

The Team On This Day July 29th, 2009

Here is a snap-shot of our team on this day. We’ve recently brought on a lot of help.

Wes Mahler
Chief Executive Officer (CEO)
Twitter: @wesmahler
Username: T202Wes

September 2007

Steven Truong
Chief Operating Officer (COO), President
Twitter: @steventruong
Username: T202Steven

September 2007

Jennifer Louie
Web & Graphic Designer
Twitter: @jenniferlouie
Username: T202Jennifer
Since August 2008

Aaron Glinski
IT Support Rep, Video Production Manager
Twitter: @paperdonut
Username: T202Aaron
Since January 2009

Man Ma
Software Engineer
Twitter: @t202man
Username: T202Man
Since February 2009

Roland Navarro
VP of Business Development
Twitter: @reachroland
Username: T202Roland
Since April 2009

Nana Gilbert-Baffoe
VP of Sales
Twitter: @nanagilbertb
Username: T202Nana
Since April 2009

Justin Barr
Publisher Manager
Twitter: @justinbarr
Username: T202Justin
Since July 2009

Feldo Nartapura
Publisher Manager
Twitter: @wheresfeldo
Username: T202Feldo
Since July 2009

Wes Moehlenbruck
Advertising Manager
Twitter: @masterlesamurai
Username: T202Brooks
Since July 2009

Alexander Tsatkin
Publisher Manager
Twitter: @tsatkin
Username: T202Alex
Since July 2009

Rachelle Navarro
Operations Manager
Twitter: N/A
Username: T202Rachelle
Since July 2009

Introducing Alerts202 – Offer Email Alert Notifications

Alerts202 is a new product we are proud to release today. Alerts202 is a simple offer alert notification system that we’ve built using our new Offers202 API. The alerts service allows you to monitor new offers being added into Offers202.

Here’s how it works. Let’s say you want to see all of the new "credit report" offers coming out. Simply login to Alerts202 and add a new offer alert for "credit report." Now any time a new "credit report" offer is added you will receive an email notification telling you about the offer.
Now you will know every time a new "credit report" offer comes out. This is especially useful if you are an advertiser. Now you can monitor your own niche and see anytime a new advertiser comes out with a competing product or service. You will always be up to date every time a new offer comes in that you’d like to know about.

Alerts202 is a free application; you can use it by logging in our Tracking202 Dashboard and clicking over to the Alerts202 tab. We have also have created an Alerts202 API for any developers out there.

Here is an example screenshot from an "acai" offer alert, shown in gmail. Click the image to enlarge it.

Denver Affiliate Conference Keynote On Transparency, Collaboration, Trust and Innovation

MediaTrust CEO, Peter Bordes, gave the keynote presentation at this year’s Affiliate Convention in Denver. He talked a lot about the need for transparency, collaboration, trust and innovation. He was joined by Steve Hartman of eBay, Wes Mahler of Tracking202, Steve Schaffer of Vertive and Rebecca Madigan of the Performance Marketing Alliance.

Here it is in it’s entirety.

Mark Pincus’ Two Core Philosophies In Building Their Succesful Gaming Company Zynga

I wanted to share two core philosophies that Mark Pincus @markpinc had on building his company Zynga. We sat on this interview during the Startup2Startup event, you can see the whole interview here.

Mark Pincus On The Inspiration Behind Social Games And The Future of The App Economy

Last night Dave McClure interviewed serial entrepreneur Mark Pincus, who has run the social game development firm Zynga for the past two years, growing it to over 300 full-time employees and an estimated $50 to 100 million in revenue.

After speaking briefly about his past entrepreneurial experiences, which started in the 1990s with Pointcast competitor Freeloader and most notably includes the early social network Tribe, Mark dove into the inspiration behind Zynga and social games in general. He described how his experience with Tribe taught him that he was more interested in building extensions, or plugins, for social networks than the social networking containers themselves. So when Facebook prepared to open up to 3rd party applications in 2007, he jumped at the chance to become that network’s premier social games provider, even though many people – including Facebook’s own Dave Morin – doubted the viability of social games at the time.

Aside from believing that games were simply the “coolest thing” for people to do together on social networks, Mark believed they fit two particular insights. First, since Tribe had suffered from user engagement, with its most engaged members actually costing the site much more than they gave back, Mark was looking to build a product that aligned engagement with monetization. Gamers tend to spend more money the more they play, so Zynga was established with the idea that it could make money from the early days and enjoy even greater revenue as engagement increased.

Mark also realized from his own gaming addictions that people were willing to spend money to beat others in competition. Gamers who don’t have the skill to beat their online opponents without assistance are often eager to pay for advantages, or power-ups, that make it possible for them to win faster and save time. Zynga was therefore predicated on the notion that virtual goods should impact gameplay, not just add extra value around the edges.

So far these insights have paid off, with Zynga exploding in growth over the past year from about 60 employees to over 300. This has been a managerial challenge for the company, and it has required the institutionalization of corporate processes that were vital if irksome to many employees. He described how startups need to introduce delegation at around 50 employees and really start to bend under the weight of 200+ employees. For Zynga, this required painful changes to how things are run, but Mark says these changes have laid the foundation for another doubling in the company’s size.

Mark’s most intriguing remarks of the night were about how he predicts online distribution and monetization to change over the next 5-10 years. He believes that we’re moving towards an app economy where most internet services with be distributed over platforms. These apps will derive most of their revenue from digital goods and services, not advertising. Basically, users will begin paying for things online at a much higher volume, and developers will use metrics and game mechanics (even with non-games) to maximize engagement and profitability. A corollary to this trend will be making all consumer services more fun, since enjoyment encourage users to pay for more virtual goods and upgrades.

This paid goods vision of the web hinges on the availability of better and more pervasive payment systems. However, Mark thinks it’s still to-be-determined how the payments market will play out, and he anticipates that there will be many players at many different levels of the ecosystem. Because of his optimism for online payments and the app economy in general, he encourages all of the big players (Google, Microsoft, Yahoo, etc) to get more involved as platforms or risk losing out on the more private corners of the web.


Video Interview On The Importance Of Transparency & Innovation In The Affiliate Marketing Industry

Peter Bordes, the CEO of Media Trust was kind enough to invite me on the keynote panel during this year’s Affiliate Conference in denver. After the event I had a chance to do an interview with Scott Parent from Relevanty Speaking, this is a short video clip of the interview. It is also great to know that California is not allowing the affiliate tax to pass here. This is mentioned in the video.

Our 4th of July Revolution202 Launch

written by steven & nana

Happy Fourth of July to everyone in the U.S. and everyone who chooses to celebrate this holiday with us today, also known as Happy Independence Day! Today marks the launch of our new network, the Revolution202 Partner Network! It has been a long journey getting here and launching our own network but is also a natural progression in the growth of where 202 is headed. It is with this in mind that I wanted to announce our launch today. However, this is only a pre-launch and although we’re accepting applications starting today, this is currently invite only, meaning we’re limiting the number of affiliates who gets to be the first to join our network. Be one of the first to join and apply today!

With that said, it is important to note that if you are a current 202 user, your 202 username and password is universal across all 202 services. When applying for Revolution202, please login using your existing 202 username if you have one as this will make things much easier for you. If you’re new, don’t worry, you can still apply and create a new 202 account.

Today also marks a huge national holiday for the U.S., Independence Day. It is the anniversary of when the United States Declaration of Independence was signed 233 years ago, on July 4th, 1776, when the United States (the thirteen originally British colonies) officially gained its independence from the British Empire. This was the day our nation celebrated the birth of the United States; so in essence, the United States itself is celebrating its 233rd birthday.

The history behind how the United States were formed as a result of declaring its independence from the British Empire was the result of the occurrence of the American Revolutionary War, also known as the American War of Independence. The war began as a war between the Kingdom of Great Britain and thirteen united former British colonies on the North American continent, and ended in a global war between several European great powers. This war was the culmination of the political American Revolution, whereby the colonists rejected the right of the Parliament of Great Britain to govern them without representation.

In 1775, revolutionaries gained control of each of the thirteen colonial governments, set up the Second Continental Congress, and formed a Continental Army. Petitions to the king to intervene with the parliament on their behalf resulted in Congress being declared traitors and the states in rebellion the following year. The Americans responded by formally declaring their independence as a new nation, the United States of America, claiming sovereignty and rejecting any allegiance to the British monarchy.

The sources and interpretation of the Declaration has been the subject of much scholarly inquiry. The Declaration justified the independence of the United States by listing colonial grievances against King George III, and by asserting certain natural rights, including a right of revolution. Having served its original purpose in announcing independence, the text of the Declaration was initially ignored after the American Revolution. Its stature grew over the years, particularly the second sentence, a sweeping statement of human rights:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

All this came about due to a change or shift and as a result of the American Revolution. The term “Revolution” can be defined as a sudden, momentous, radical, or complete change; a dramatic change or fundamental shift in the way of thinking or visualization; and activity or movement designed to effect the fundamental changes in the socioeconomy. It is with this definition in mind that we find it fitting to launch our Revolution202 Partner Network today. What are you waiting for? Join the Revolution!