Should You Increase Or Decrease Your Marketing Budget During A Recession?

I found this video over at the MediaTrust Blog and thought it was good enough to share. It’s a short video with some good content that is pretty valuable, I especially liked the part about sometimes the competitors lose belief in what they are doing and don’t do it as well when they should be doing the opposite. Of course that is true, but sometimes it takes someone to put it out there, to sit back and realize we all do that to ourselves sometimes and undervalue what we have, and that we are solving problems.