Monthly Archives: March 2009

Interview with Dr Ngo ( Charles Ngo ) On Media Buys

Meet Charles Ngo, better known as Dr Ngo. Dr Ngo is an active member of the WickedFire community and is known for his Media Buy expertise. A fast rising super affiliate, he has some very insightful tips to share with those looking to get into Media Buys as well as explaining what Media Buys are for those who are unfamiliar with the term.

We had a chance to interview Dr Ngo during the Affiliate Summit Event in Las Vegas earlier this year among several other interviews we did. With the major rise of niches such as Acai and Facial products, Media Buys were one of the major outlets for running such offers. Here Dr Ngo shares some tips that has made him successful. Check out the interview below.

 

 

Stay tuned for theses up and coming interviews:

  • Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

If you are interested in being interviewed and have something worth sharing with the 202 community at a future event, please contact Steven at [email protected] for further details.

If I Had To Do It All Over Again

In every one of our interviews I asked the other person, “If you had to do it all over again what would you do differently?”  It was interesting to see the responses from people and for the most part they said they’d do it all over the same exact way.  But if I look back on my past and if I had to do it all over again, I absolutely would not have done it the same way.  In fact I know had I done it differently I’d be in a much better position years ago than I even am now.  Even though maybe they said I’d do it the same all over again because their lifestyle is good now, I still find it hard to believe that if they know what they know now, they’d repeat and do the same things over again.  Here’s what I’d do differently and this little bit of wisdom could easily shave off around 4 years of your learning curve, especially if your planning on trying to build a company and create your own product.

If I had to do it all over again I would not have wasted my time trying to build out several different unscalable businesses that would never get to be big over the course of 4 years.  Four years…. I wasted alot of time, had I only known.  

I was watching a presentation from Gurbaksh Chahal [vid1, vid2, vid3], and what really struck me is how he built a company from the age of 16, and sold it in a few years for 40 million.  He’d sign a non-compete agreement for about 3 years, after it finished he’d then do it again and later sell Blue Lithium which was sold for over $300 million.  What was most interesting to me about the whole story was not about his humble beginnings of having nothing and then becoming a successful serial entrepreneur who now in his later twenties is now worth hundreds of millions of dollars, instead what was interesting to me, is “How He Did It,” but even more than that, it was most interested that “How he got the idea to begin with.”  And HOW he got the idea the way he did, resulted in him being positioned in a marketplace with a product that had an exit that could be capitalized with a high probability if then just executed. 

Gurbaksh was 16 and he was trying to make some extra money, he actually applied to work at McDonalds and got denied.  From there he just decided he could make money on his own.  He began researching how to make money and he found a company called DoubleClick.  He thought to himself, “DoubleClick seems to be doing good, maybe I can just do what they do”.  And what a good idea, and a great place to start.  Right there at that momment he was about to build something, that if he excuted would be worth something, right there he positioned himself in a marketplace that had alot more potential.    And he saw that DoubleClick had an ad-serving technology that was performing well and G, which is Gurbaksh’s nickname, decided to make a DoubleClick Ad-Serving Compeitior.  Which he did.  And then he begun programming the thing at the age of 16 and then later sold the thing in several years for over $40 million dollars. That company was ClickAgents.

Now heres the lesson to learn, and learn it well because this can really help you if you plan on building a product and re-selling it.  What G did, and why it became a quicker success is simply because he took an existing model that was already working well and copied it.  His business plan was simple, make an ad-serving technology like DoubleClick, do some things differently or whatever, and build out a technology that “already has a demand for it”  Build a product that already has a market and a high chance of making money if he could just execute.”   And just by having the right idea, and jumping into an already active and lucrative market he was able to position himself to make alot of money if he could execute properly, which he did, $40 million dollars worth of execution before he was even 20……

And then look at me.  I was building an eBay business in high-school re-selling peoples stuff, I started a car audio and installation business during that time, and then trying to build small websites at the time.  Only if I had chosen something a little more scalable like G did when I first got started…  I spent about 2 years doing that, and working a job. Which was great, but it would have been better if I started doing a doubleclick when I was a kid, instead of working a job and trying this ebay thing.

Then leaving high school I thought it would be great to build a craigslist for colleges.  I spent 9 months on that, which we built well, we built culture just like we do with meetup202 now, but later that’d fail.  Why was I wasting time trying to build a craigslist for colleges, to sell textbooks?  

Then I got in to multi-level marketing which honestly was great because I learned so many personal development skills, sales, presentation skills and communication skills, but I spent 6 months on it and that diddn’t materalize.  After the college sites and MLM I now offically spent a year on two businesses that weren’t really scallable. I diddn’t know what I was doing.

I would later quit that try to do real-estate for 3-6 months, then go back to school where I’d then spend 9 months building a local rental site for college campuses.  Then finally my friend introduced me to affiliate marketing, which was a quick way to produce income for myself, and my friends Sean and Noah over at GetClicky created an analytics company GetClicky that was doing well.  I then decided we could do some type of search analytics for affiliate marketers and Tracking202 began.  I only wish I would have jumped into Tracking202, or even just a more scalable sector more early on.

I mean lets compare, here I’am for 4 years trying to develop some cool website and try to develop my own business model around it, and at age 16 G copies DoubleClick, an already succesful enterprise company and jumps into a competitve market, executes then a makes a fortune.  

Do you see the difference?  It’s so simple.  Because he started with a better idea mocking off an existing idea he instantly put himself in a better position for growth.  While here I’m figuring it out, I would have been so much better had I even just picked a product and competed with the other companies in the space.  

Know that competitors in the space qualifies the market because something is there.  And it sometimes sucks being the first in the marketplace with a new product, it is extremely difficult.  You have to pioneer the business model and make everything work. And if you do succeed and finally make it work, you’ve qualified the market and now competitors will jump in.  If you just take an existing product that is already doing well and already sells tons of items, but you can simply do it better you’ve already put yourself ahead of the game than some silly web 2.0 internet entrepreneurs trying to make some crazy widget that has no model or no business model.  

Listen, I wasted so much time, I hope you can find some value off of this.  If I had to do it all over again I would have chosen a product that already had an existing market, I would not be trying to develop some new web 2.0 product that has no real business model or something that I’m trying to invent.   Luckily now we have finally found a product with a real business model, there is plenty of competitors in the space, most of our competitors are VC’d backed and there is a market here.  And we have many different business models we can spin off of Tracking202 and its all now because we are entering a market that other people are already in and we are going to try to do it better than what everyone else is doing.  I still have friends making silly websites that will never become anything.  

Just Keep It Simple:

  • Wes, age of 16, tries ebay, working job, local craigslist, mlm, real-estate, local rental sites, and then finally finds PPC Analytics a finally scalable product and begins. compared to.
  • G, age of 16, said “Ah DoubleClick looks like a good business to get into, bam— does it and sells outs for $40 million”
  • — G would later do it again selling Blue Lithium for $300 million, by again, making an ad-serving technology.

I hope you get the picture. 

Learn from my mistakes, this is one of the things I would do differently had I do it all over again. I wish I woulda have saw a better model to start with and copy, I wasted 4 years of my time experimenting and only now coming to understand the importance of it.  And the funniest thing is I don’t even think G recognized that idea when he got started.  He just saw that seems like a good idea, I thought ebay was a good idea.  I should have programmed an ad serving technology 6 YEARS AGO, but I didn’t know.  

This is just one of the things I would have done if I had to do it all over again. Another short thing to tack on to this, I should have moved to Silicon Valley 4 years ago and dropped out of college or even high-school honestly.  G grew up in the silicon valley when his parents moved as well, so that also helped him.  Your location does affect your startup.  If you don’t agree with me, try moving to alaska and doing a web 2.0 startup.. Location does matter, its about being in the best spot you can be to build your business. For us that is here, and its one of the best business moves we’ve ever made. If your serious about web development, you should really be here.

If you found this interesting, please comment and let me know what you think. -wes

What I Was Doing Before 6-9 months before Tracking202

Before I got into affiliate marketing I was helping my friend, Marques Alexander build what used to be called “BeaverRent,” which was a local college rental site for Oregon State Univeresity.  It’d later expand to other universities including but not limited to University of Oregon, Washington State, and Texas Tech.  Although the article states it was both Marques and my idea, it isn’t true, as I actually at the time didn’t want to do anything of it and move to SF to build a “user feedback generation website technology”.  That was my goal anyways.   It was completly Marques’ idea and I was just going to help him build the website for a small % of the company and then leave.  However, it ended up taking much longer tan I ever expected and I spent around 6-9 months on the project.  Had I do it all over again, bless Marques and his new team, but I should have moved down to Silicon Valley earlier and I would have been 1 year ahead of where I’am now.    

After a while I said I have to leave and pursue what we needed to do.  So I told Marques and Chris I had to leave, and left down to SF which I would spend almost 5 months living in a studio bootstrapping and trying to get Tracking202 coded.  I wanted to post this however to show what my old business partner and doing, and how their project is progressing.  I just saw this pop up in my google alerts and I thought I share it with you.   Yourcampusrent.com expands to reach 633 universities – News.  The original site I built can be found here: developer.beaverrent.com/ it has since changed and completely re-done by Chris Montes and Marques Alexander.

Interview With Ralph Ruckman From Convert2Media

Your about to meet Ruck, one of the co-founders of Convert2Media. Ruck is an active member of the WickedFire community and is known for creating the affiliate marketing blog CashTactics whom we interviewed earlier, that is now run by Kris and Andrew Payne.

We had a chance to interview Ruck during the Affiliate Summit Event in Las Vegas earlier this year. Convert2Media is an up and coming network in the affiliate marketing industry, you can signup for their network here. They are also building a full service internet marketing agency that can help every aspect of launching a new affiliate program. Check out the interview below.

After watching the video interview, if you like to signup for Convert2Media, please use our referral link here to help support 202.

Stay tuned for theses up and coming interviews:

  • Charles Ngo ( Dr. Ngo ) – Media Buys
  • Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals

If you haven’t already, you can catch our recently posted video series through TV202:

If you enjoyed this interview, please subscribe to our blog, follow us on twitter and join our newsletter.

If you are interested in being interviewed and have something worth sharing with the 202 community at a future event, please contact Steven at [email protected] for further details.