Tracking202 – PPC Affiliate Tracking 2.0


I’m excited to announce that we have launched our product out in the wild today, Tracking202 a highly advance PPC Affiliate Marketing Tracking Software. There have been over 6 months of long days developing this application, almost $10,000 in server equipment, a move to another city, building a team and we have finally launched open beta.

Before I post exactly what Tracking202 I should clear up one thing. A lot of people will think this is the Web2.0 Company I have been trying to build for over a year and a half, in fact is not. After over a year of trying to develop it, I decided to change focus and build and PPC Analytics instead, I felt there would be more potential and a more mature market for what I was about to offer.

The best way to show you Tracking202, is for you to see Tracking202, by going to our website at In the following posts I’m going to copy our about us page, and write it on here so you can read about it. We decided to do something crazy, and make it 100% free to all the Affiliate Marketers in the industry.

We are going to have a little objection at first because the idea is somewhat new, and people might be confused why we have decided to make it publicly free. The best thing I can say is at the very minimum we will be able to charge a premium for advertising to keep it funding. Tracking202 is great, there has been a lot of thought that has went into it, and most important a lot of dedicated, and focused action to get this thing ready. It wasn’t easy, and it’s going to be a lot of work, you’ll see some interesting stuff to come on the Wes Mahler Blog, on how it is going.

I would like to give special thanks to all of our wonderful private beta users, everyone has helped out a lot and to rattle off some names.   Steve Ramil, Ross Gordon, April M, David, Dan Huang, Sean and Noah at Clicky, Dexter, Steve Bowers, GrayHat, Liam Rose, Michael Yager, Nicky Cakes, Johnathon Van Clute, HarrisonDoug at CPAEmpire, Adam at MaxBounty, kkim812 (Matt), Glenn and Gregg, Joseph at Alyrica, Gabriel, Deron Sizemore, Jared Atch, Matthew Rossetto, PHPGeek86, Benneth, Scott (shotsix), Ian Fernando, Larby Amouriche, Steven Troung and last but not least, Robert Norton.

There are so many people to thank, if you feel I have missed you please let me know so I can add you to the list, there have been so many people to thank, so thanks everyone, and thanks to my readers for following my story, I hope to share some insights to you, which will be of benefit to you as well.   Thank you.


What is Tracking202?

Tracking202 Inc., also commonly referred to as T202, is based in San Francisco, California and primarily a Pay-Per-Click (PPC) Affiliate Marketing Analytics company. T202 offers advanced features such as keyword cloaking, keyword tracking, spy view and much more. If you would like to learn more about the people behind this product and how to contact us personally, please visit our team page.

Common Challenges for PPC Marketers

Until now there has never been a simple way to track, monitor, and calculate all your PPC accounts and campaigns. When you have multiple PPC accounts and campaigns running, effectively managing them can be a tedious task. What’s more, tracking converting keywords vs. non-converting keywords requires custom programming or expensive software that isn’t intuitive or user friendly. I am sure we all can agree that tracking by hand or via MS Excel is no way to go.

Like other affiliate marketers, you haven’t had a choice if you want to track how well campaigns and keywords are profiting.

Until now…

T202 is the Perfect Solution

We created T202 to provide affiliate marketers an easy way to track PPC campaigns large or small. With T202, you no longer have to spend hours just to see which campaigns are making you money.

T202’s real-time tracking gives you to up-to-the-second data on all your PPC accounts! With easy to read graphs, automatic keyword trackers, and automated profit calculations, you don’t have to waste time logging every one of your PPC accounts and affiliate networks to manually record data.

T202 has the Most Features!

Most of the current tracking programs out there don’t have nearly as many features as T202. Plus they can only track a few of the bigger PPC networks such as Google Adwords, Yahoo Search Marketing and MSN Adcenter. With T202, you can track any network, big or small. And unlike PPC networks, T202 tracks clicks in real-time-you see every click as it happens.

EPC Calculator

T202 maximizes EPC (Earnings Per Click) calculations. How would you feel if you knew exactly what you needed to bid for a keyword for it to be profitable? Then you could adjust your bids accordingly and turn a profit within seconds.

Know your EPC:

  • EPC per Keyword
  • EPC per Text Ad
  • EPC per Referrer
  • EPC per PPC Account
  • Much More!
Spy View

Spy view is a feature you will only find on T202. With Spy View, you can see real-time actions your visitors make with your ads. What’s more, you can subscribe to your own Spy View RSS feeds to get up-to-the-second information anywhere!

Top-Performing Keywords

T202 tells you which keywords are making you money and which ones are losing you money. So you can weed out the losers and turn any campaign into a profit monster!

Keyword Cloaking

T202 gives users the ability to cloak their keywords from advertisers and affiliate networks-so all of your top-performing keywords are a secret.

Why risk your Affiliate Manager or the Advertiser finding out your best keywords, copying them for their own campaigns, and putting you out of business?

To be successful at Affiliate Marketing you must track your keywords and they must be cloaked.

Direct Linking a Landing Pages

T202 works with direct linking through PPC campaigns or with your own landing pages. Now you can track whether your campaigns profit more with direct linking or landing pages.


T202 is not only a world-class PPC tool, it’s also a thriving community of Affiliate Marketers and PPC experts. Get answers to questions and network with pros in our community forum.

Tracking202 Respects Privacy

Tracking202 respects the privacy of our clients. To currently use Tracking202 services, T202 does not require our users to provide us with their PPC accounts or Affiliate Network logins and passwords. Tracking202 services is able to keep track of all of the above services and more utilizing real time click tracking and subID submits. We understand privacy is a major concern for our users and at no time would be want to impose on this. You can read more about this on our FAQ page and more about our stance on privacy on our Privacy Policy page. Thanks

What Are YOU Waiting For?

T202 is constantly being updated with new features, tools, and other cool things. Why not test drive T202 today , it’s free.

Register today and try our free service!