After running two landing pages for one campaign, I have concluded the results as the following:
landing page 1 : hits=1330 converts=157 with a conversion rate of 11.8%
landing page 2 : hits=515 converts=130 with a conversion rate of 25.2%
Thus, the importance of tracking which landing pages are converting. In this example it is very CLEAR, that one landing page has more than DOUBLE the conversion rate, and makes MORE THAN DOUBLE the amount of income than the other landing page.
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